Setting up Related SEO Content Silo in WordPress

12. March 2017 On Page 0

In this article I’ll show you the plugins that I use to create category specific sidebars, but first I’ll talk about what related content silos are and how they help with SEO.

 

How I Structure and Interlink my Content Silo

I set my categories for the silos just as regular blog categories. As a side not I do noindex the category pages in order to avoid taking away from the power of the silo due to duplicates. I set up the a page for each content silo with the name of the category. On this page I write a long post about the general topic that I can link to many of the articles in that category.

WordPress Plugins to Create Content Silos

There are three plugins I use to set up these content silos. I could use the default category pages but the editor for the category descriptions is a bit clunky. This is why I create a page for the top of the silo and use the first plugin to redirect the category to my chosen page.

Redirection

This is the first plugin I use. It makes it simple to redirect the /category/silo page to the /silo page. Though many different plugins could achieve this this plugin works great and is very easy to use.

It’s as simple as adding the page, and creating the 301 redirect from the category to your custom top of silo page.

 

Ultimate Posts Widget

This plugin lets me create a widget which shows only the category specific posts. I can choose many options  like if I want to show thumbnails, author, and much more. It gives me great control on how I want the sidebar posts to appear from the specific category I want to show up.

Content Aware Sidebars

This plugin lets me set up the custom sidebars that replace a chosen sidebar for a specific page. I set the conditions to display this sidebar on my top of silo page OR in the category

 

Once I’ve got these set up with sidebars created for each category I’m all set.